Digital Transformation Management

Short Profile

Build the skills to guide organisations through change—where technology, data and people meet. Digital Transformation Management (DTM) at SRH Haarlem is an English-taught bachelor that blends business, technology and change leadership. You’ll learn how to map processes, translate strategy into digital roadmaps, manage data and platforms, and lead teams through adoption—ethically and sustainably.

Teaching follows our CORE approach (compact five-week modules, small classes, real client briefs, continuous coaching). From day one you’ll work on challenges like customer-journey redesign, workflow automation, AI & data use-cases, and service innovation—building a portfolio that proves impact.

Situated in the Amsterdam–Haarlem tech and startup corridor, you’ll connect with companies via projects, internships and guest mentors. By graduation you’ll be able to analyse problems, design practical solutions, manage stakeholders, and deliver measurable outcomes.

Typical paths include digital project management, product ownership, business analysis, process & service design, data-driven strategy, change & adoption, and tech consulting. Intakes usually start in September and February.

In short: become the translator between strategy, users and technology—turning ideas into useful, used, and usable change.

Course content

Year 1 – Foundations

• Business Fundamentals, Economics for Managers
• Digital Systems & Platforms, Data Literacy & SQL basics
• Process Mapping & Customer Journeys
• Agile & Scrum, Project Management I
• Research Methods I, Academic Writing, Ethics & Sustainability

Year 2 – Tools & application

• Business Analysis, Requirements & Backlog Management
• Service Design, UX for Non-Designers, No-/Low-Code Prototyping
• Automation & Integration (APIs, workflows, RPA basics)
• Data Visualisation & Dashboarding
• Change Management & Communication
• Research Methods II, Statistics for Decisions

Year 3 – Industry immersion

• Product Ownership & Roadmapping
• Data Governance & Privacy (GDPR), Risk & Compliance
• Emerging Tech for Business (AI, IoT, Cloud, ERP/CRM)
• Industry Project with an external partner + Internship (portfolio deliverables)

Year 4 – Specialisation & thesis

• Electives (e.g., AI Use-Cases, Growth & Experimentation, Sustainable Digitalisation, Advanced Automation)
• Strategy & Transformation Capstone
• Bachelor Thesis based on an applied company challenge

Across all modules: five-week CORE blocks, team projects, iterative feedback, and portfolio-first outputs.

Career Prospects

DTM graduates bridge technology and business to deliver real change.

Typical roles

• Digital Project Manager / Transformation Manager
• Product Owner / Junior Product Manager
• Business Analyst / Process Analyst
• Service Designer / CX Analyst
• Data & Insights Associate / BI Coordinator
• Change & Adoption Specialist / PMO Analyst
• Junior Consultant (ERP/CRM/MarTech/Automation)

Where you’ll work

Scale-ups, corporates, consulting firms, tech vendors, NGOs and the public sector—or launch your own venture.

What sets you apart

Fluency in stakeholder management, process thinking, agile delivery, data-informed decision-making and ethical, user-centred change—plus a portfolio of real projects.

Next steps

Enter industry directly or continue with Master’s in Digital Business, Information Systems, Innovation Management, or related fields.

Admission Requirements

Educational background

• Secondary school diploma qualifying for higher education (e.g., VWO/HAVO, Abitur, IB, A-Levels or equivalent).

Language (programme taught in English)

• IELTS 6.0 (≥5.5 per band), or TOEFL iBT 80, or Cambridge 169+ (or exemption if applicable, for example Abitur and IB school graduates).

Application materials

• Online application
• CV
• Motivation letter
• Copy of passport/ID
• Transcripts/diploma

Selection

• Admissions interview (online or on campus) to discuss motivation, study fit and your interest in digitalisation.

We welcome curious problem-solvers who want to combine business understanding, tech literacy and people skills to drive meaningful transformation.

Try a Class - Meet Our Students

Free Trial Sessions (DTM Tasters)
Sit in on a CORE module workshop—map a process, build a quick dashboard, or prioritise a backlog. Meet lecturers, collaborate in a mini-sprint, and see how we turn strategy into action. How to join: sign up for an on-campus or virtual taster via our website.

Talk to a Student from 70+ Countries
Book a 1:1 with a DTM ambassador. Ask about projects, internships, housing, part-time jobs, and life in Haarlem. We’ll match you by interests and time zone.

Next step
Try a class, chat with a student, and decide with confidence if DTM fits your goals.